FEATURED PROJECTS

OKANOGAN LAND

Overview: A third generation landowner in the Okanagan region of Washington State wanted to elevate the appeal of land he had for sale.

Challenge: Creating an appeal using a defunct orchard with piles of dead apple trees, and mostly raw land.

Results: The piece strived to create an authentic narrative and emotional connection with the audience, while illustrating the possibilities this land’s future. Additionally, it was important to pay homage to the local community and steer the focus towards future economic prosperity.

Role: Writer, Director, Cinematographer

BRIGHTON TRU-EDGE

Overview: Brighton Tru-Edge needed a way to tell the story of their history that was not only authentic in voice, but also gave a nod to the spirit and hard work that got them to the 100 year mark.

Challenge: Taking an approach to humanize a brand that deals something as inanimate as metal, and positioning the story in a way that bolsters the brand’s public reputation as well as appeals B2B.

Results: Developed a humble voice for the brand, bringing the company’s logo, “The Brighton Man” to life through a voice over narration embodying the spirit of the company and its values. Employee retention and craftsmen applications increased as a result of these efforts.

Role: Co-Writer, Director, Producer, Editor

FIFTY WEST BREWING

Overview: Fifty West Brewing was growing quickly and had a need for marketing their offerings to cover their brewery campus, events and the launching of their first canned beers.

Challenge: Creating a foundation for brand equity leveraging all of the components of the brewery, and creating a cohesive whole through telling the story of the company, that was inspired by a roadtrip across America along the eclectic State Route 50. Weekly deliverables turnaround time.

Results: Developed creative, content strategy, production and marketing that increased engagement and following.

Role: Marketing Strategy, Creative Director, Photography and Video Production