Compilation of works.
An adventurous farmer couple needed to tell their story in a way that did justice to their growing e-commerce business of flowers, herbs, and personal care products inspired by their love of getting rad in nature.
Role: Writer, Director, Cinematographer, Editor
Overview: A third generation landowner in the Okanagan region of Washington State wanted to elevate the appeal of the land for sale.
Challenge: Creating an appeal using a defunct orchard with piles of dead apple trees, and mostly raw land.
Results: The piece is an authentic narrative that not only created an emotional connection with the audience, but also illustrated the possibilities of the future of this land. Additionally, it was important to pay homage to the local community and steer the focus towards future economic prosperity.
Role: Writer, Director, Cinematographer
Overview: Brighton Tru-Edge needed a way to tell the story of their history that was not only authentic in voice, but also gave a nod to the spirit and hard work that got them to the 100 year mark.
Challenge: Taking an approach to humanize a brand that deals something as inanimate as metal, and positioning the story in a way that bolsters the brand’s public reputation as well as appeals B2B.
Results: Developed a humble voice for the brand, bringing “The Brighton Man” to life through a voice over narration embodying the spirit of the company and its values. Employee retention, craftsmen applications, as well as brand loyalty increased as a result of these efforts.
Role: Co-Writer, Director, Producer, Editor
Nick Goepper is an elite athlete that hails from the midwest. Training at Perfect North Slopes from an early age, he returns each season after contests to ride his home park. An important element of this project was to capture the comfort and energy of riding at home. The project was picked up by Red Bull, Freeskier, Powder Magazine, and other major online media outlets.
Alex’s Role: Camera, Co-Editor, Sound Design
Viceroy in Bali, Indonesia, is situated in a majestic jungle valley that is surrounded by rice fields on all sides. This piece was used to showcase the property as well as some of the amenities, and drive more traffic to the company homepage for bookings.
Alex’s Role: Director, Writer, Producer, Camera, Aerial, Editor
Murals in the Market is a week long mural festival in the Eastern Market of Detroit. Mural artists from around the world worked throughout the week as our mobile production team captured their progress and created daily videos for dissemination for various social channels, including Juxatpoz and High Snobiety.
Alex’s Role: Camera, Aerial, Editor
With the number of Seniors estimated to double by 2035, Age Friendly Columbus plans to make their city more accessible and inclusive for this growing demographic. This short documentary was created to raise awareness on the topic, as well as shed light onto the story of Columbus resident, Karen Peters.
Alex’s Role: Director, Writer, Producer, Camera, Editor
From national acts to local independent artists, Alex has had the opportunity to work on productions such as Breakaway Music Fest, WNKU Radio Studio Sessions, Number Fest, Fifty Fest and various SelfDiploma events. Most recently, he has directed and produced content for hundreds of artists through Sofar Sounds, an international music event startup based out of London, UK.
Alex’s Role: Camera, Editor
Melink needed a way to highlight their 30 year milestone. They wanted to create a video of their celebration event, and we chose to incorporate their wonderful employees into the video to help drive the story forward. The work they do is important, and this video was one small way to help tell their story to a larger audience.
Alex’s Role: Director, Writer, Producer, Camera
NIAS is a point of change. The story of an island transformed by surfing since the discovery of the perfect right-hand wave at Lagundri Bay in the 1970s. The story is told through the eyes of a local girl, Bonne, who, without the adventurous spirit of those early surfing pioneers and surf tourists to inspire her, might have taken a very different path.
Alex’s Role: Second Unit Camera
Enerfab’s online narrative did not reflect the fact that they are at the forefront of fabrication, construction, and maintenance. Although the work that they do is impressive, there was a rich history of craftsmanship that had yet to be the focal point in a modern media format. Alex worked with them to bring a human element to the story in an authentic way, highlighting the people that drive the company. The video won a CMA Super Star Award in 2017.
Alex’s Role: Director, Writer, Producer, Editor
The SOVRN Republic brand was created to serve travelers. Many of these travelers are inspired by the search for waves they can ride. SOVRN is a young company, so there was a large opportunity at hand to establish a position in their marketplace and build brand equity. The determination was to create a web series that captured the essence of the search, that would both introduce the brand online and provide contextual relevance for their product line.
Alex’s Role: Director, Writer, Producer, Camera, Aerial, Editor
Poured is a documentary film profiling the do-it-yourself, skater-built skatepark underneath the I-471 bridge in Newport, Kentucky.
The film won Best Documentary Short at the 2014 Cincinnati Film Festival.
Alex’s Role: Second Unit Camera
The Gold Rush Expedition Race is one of the foremost expedition races in the world. This documentary features an international field of 56 elite athletes tackling a grueling 225-mile course through the California wilderness as they test their mental and physical limits in the toughest competition in North America. Over the course of three days, teams face merciless heat and sleepless nights while trekking, mountain biking, climbing and kayaking amidst the beauty of the Sierra Nevada mountains.
Alex’s Role: Camera