Overview: A third generation landowner in the Okanagan region of Washington State wanted to elevate the appeal of the land for sale.

Challenge: Creating an appeal using a defunct orchard with piles of dead apple trees, and mostly raw land.

Results: The piece is an authentic narrative that not only created an emotional connection with the audience, but also illustrated the possibilities of the future of this land. Additionally, it was important to pay homage to the local community and steer the focus towards future economic prosperity.

Role: Writer, Director, Cinematographer

Overview: Brighton Tru-Edge needed a way to tell the story of their history that was not only authentic in voice, but also gave a nod to the spirit and hard work that got them to the 100 year mark.

Challenge: Taking an approach to humanize a brand that deals something as inanimate as metal, and positioning the story in a way that bolsters the brand’s public reputation as well as appeals B2B.

Results: Developed a humble voice for the brand, bringing “The Brighton Man” to life through a voice over narration embodying the spirit of the company and its values. Employee retention, craftsmen applications, as well as brand loyalty increased as a result of these efforts.

Role: Co-Writer, Director, Producer, Editor